Joseph R. Massoni became famous for appearing in an episode of American Bandstand in 1977, a clip of which showing him dancing is commonly played on the Jumbotron of the TD Banknorth Garden during Boston Celtics games. Typically the clip is only played in the 4th quarter when a Celtic victory is assured or immediately following a Celtics victory. Joseph stands out in the clip because of his particularly smooth dancing moves and his prominent T-Shirt with "Gino" written on it. The T-shirt is from a 1976 Gino Vannelli tour. The Wall Street Journal identified Joseph R. Massoni as the dancer known to Celtics fans simply as Gino and confirmed that he died in 1990[1].
Gino fans often quote,"Gino is the man!"